Technische Unie


Ubicación del proyecto:
The Netherlands

Tipo de proyecto:
Do-it-yourself

Clase de proyecto:
Non-food / Do-it-yourself

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Por qué

Technische Unie has been the foremost knowledge partner for the construction sector for years. Previously it mainly worked with only the largest Dutch construction companies. It now wants to be more attractive to a wider audience by also becoming a knowledge partner for small businesses and the self-employed. But Technische Unie operates in a strongly competitive field, which is why it chose to tell its story via a new flagship store.

Cómo

The instore communication is supported by an abundance of imagery: inspiring photos from real people on their own construction projects, with which visitors can identify. Carefully and concisely written texts assist visitor navigation, clearly communicate the prices and show how the company truly interprets ‘smarter together’ in cooperation with the customer. 

Qué

Chosen format principles:

  • Leadership
  • Sharing knowledge
  • Hospitality
  • Convenience 
 
 

We Create

JosDeVries The Retail Company BV
Office Spain
C. ORIOL MESTRES 16, PRINCIPAL 1
08034 BARCELONA
Tel:0034-629070656
c.carvajal@josdevries.eu

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by Amped Concepts