Ubicación del proyecto:
Tipo de proyecto:
Clase de proyecto:
Non-food / Electronics
The current concept needed a complete update.
The new concept is for families, and is not focused at a specific target group.
The new stores must also be successful in the regions of Russia.
A specific holder for mobile phones was developed.
The product and price information of the different products was integrated into the new way of presenting the products.
A more sophisticated way of presenting mobile phones and tablets was developed.
In every shop, the presentations must be simple and easy to understand.
Customers must be able to find their way, by themselves.
JosDeVries The Retail Company BV
C. ORIOL MESTRES 16, PRINCIPAL 1
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