Ubicación del proyecto:
Tipo de proyecto:
Clase de proyecto:
Food / Cash&Carry
The typical Cash&Carry wholesales business has dramatically changed over the years. Once horeca visited C&C stores minimum once per week for shopping all their main ingredients for their gastronomy business. But this has completely changed, as the biggest share of this business is now ordered online and delivered.
JosDeVries developed, together with Eurogast Tirol, a new format strategy, which lifts the C&C store to a true food experience center. The 'why' of the concept relies on local involvement / sourcing, experience and service as well as assortment competence.
End of 2016 the completely renewed Markthalle Riedhart opened it´s doors in the city of Wörgl / Tirol. The store has been extended and is now the trendspot for food lovers in Tirol. Not only horeca customers but a broad target group strolls for fresh and ambient food, which is not offered anywhere else in that region – and all this in a fantastic atmosphere of a modern market place.
JosDeVries The Retail Company BV
C. ORIOL MESTRES 16, PRINCIPAL 1
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