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Food / Neighborhood Store
The biggest retailer in Russia, supermarket chain "Magnit", decided to improve customers' experience by rebranding neighbourhood stores format. Keeping existing customers and attracting new target groups, improving the total image of the brand - those were the main objectives of the rebranding.
It was decided to stick to main proposition of the brand "Always low prices" but still provide the customers with more cozy and attractive atmosphere, inspiring graphics and put special accent on fresh categories.
New concept has found favor in the eyes of the customers. Stores in new concept look fresh and attractive, new layout principles consider fresh categories together in the begining of the route, that is much more convenient for the "everyday" shopper. Recognizable bright yellow color helps to easily find all promo offers. Express cashiers help to create more speed.
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