Fish Tales


Ubicación del proyecto:
The Netherlands

Tipo de proyecto:
Shop-in-shop

Clase de proyecto:
Food Service / Shop-in-shop

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Por qué

Designing a shop-in-shop concept of 30 square metre for the sustainable fish brand Fishtales, to be integrated in Albert Heijn supermarkets. 

Cómo

Fish Tales wants to educate customers that fish is easy to prepare, healthy, affordable and very accessible. The category fish was till now neglected in most supermarkets, Fish Tales will encourage people to eat more fish and fish products. 

Qué

Chosen format principles:

  • Convenience
  • Choice in price
  • Visual merchandising
  • Surprising

We Create

JosDeVries The Retail Company BV
Office Spain
C. ORIOL MESTRES 16, PRINCIPAL 1
08034 BARCELONA
Tel:0034-629070656
c.carvajal@josdevries.eu

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